RCCProgram Brochure:
The RCC Program brochure was created keeping in mind that RCC pr- ogram is an Early Childhood Develo- pment project hence the brochure is an attempt to encompass the holistic concept of ECD by using bright and vibrant colors. It also imparts the salient features of the RCC program and the information regarding the RCC partners. The brochure’s design has been com- mended by all the RCC partners.

RCC Posters
Posters are a self explanatory tool. In terms of their mileage they are a cost effective tool to reach to multiple target groups simultaneously. Posters bearing images and very little text messages (due to the higher percentage of illiteracy in the targeted areas) have been developed to create and

concept and RCC program. The images used are catchy and interesting portraying the concept of ECD. The limited amount of text is in the native languages (Urdu and Sindhi) to cater to both targeted provinces.

RCC Appreciation Certificates
The idea of Appreciation Certificate was generated by the SEF team based on the extensive experience of working with the communities at the grass roots level. These certificates are being given to parents for their contribution in the RCC program along with the SMC members, Teachers, Local Government/DoE members and SMC/PTSMC members for extending their valuable services to the RCC program.

Such efforts will stimulate the communities’ motivation regarding the RCC program and also will help create ownership of the program within the communities. These efforts are made to prepare the ground work for the sustainability of the program as no project can sustain without the participation of the communities. This idea has been extremely appreciated by AKF as well as the implementing NGOs.

RCC Giveaways
The RCC program is mainly child oriented, therefore these tools are known to be more influenced by material that generates interest. Caps with RCC Logo and slogan have been designed for children in RCC schools to create interest and awareness regarding the program during the implementation phase. Caps will be used to create mass level awareness by the children for the children and their families.

School bags have also been designed for the RCC school children. These bags were developed as they would prove quite useful to the children and would also create awareness regarding RCC Program.

The production of these school bags has been stalled due to the lack of financial resources. SEF welcomes interested individuals to contribute towards generating resources for this useful tool.